The Lead Brief
Weekly tactics for buying, generating, and converting more leads.
Who This Is For
You buy internet leads. Or you generate them. Or you’re trying to figure out how to convert the ones you have.
You’re tired of:
Paying for leads that don’t answer the phone
Guessing which vendors are worth the spend
Watching your cost per acquisition creep up
Starting from zero every month
The Lead Brief is your weekly tactical guide to lead generation that actually converts.
What You’ll Get
Every week (free):
One actionable insight from the lead gen trenches
Three curated links worth your time
One tactic you can implement today
Paid subscribers also get:
The Lead Buyer’s Toolkit (templates, spreadsheets, checklists)
Monthly deep-dive case studies
Office Hours Q&A access (coming soon)
About Bill Rice
I’ve spent 25+ years in the lead generation trenches. I founded Kaleidico, a digital marketing agency focused on mortgage and fintech. I wrote The Lead Buyer’s Playbook. I’ve bought millions of dollars in leads and helped clients buy millions more.
I know what works. I know what doesn’t. And I share it all here.
