🚨 Don't overlook this buyer stage

Plus: A content tool breakdown, and how to design a website that generates leads

Photo by Ludomił Sawicki on Unsplash

When it’s all hands on deck, new founders need to know exactly what processes and strategies they should zero in on for best results.

This week, we are digging into the most crucial stage in the buyer journey, plus the tools and insights that will set you up for success at all stages of creation.

Today’s agenda:

✍️ Content for the “consideration stage”

⛷️ Streamline your content process

💻 Be careful which websites you copy

💼 Briefly: PPC metrics & headline analyzers

⏱️ Up & coming: The key team player that doesn’t exist yet

🛍️ Catering to your buyers at key stages

For sales and marketing purposes, the buyer’s journey is typically broken down into three stages:

1. Awareness

2. Consideration

3. Decision

Digital marketing expert Victor Blasco believes a business’s marketing efforts are majorly focused on stage 2, consideration, because “all options are on the table”—and you of course want to be the chosen one.

🤔 Content for the consideration stage

The most effective content for this stage is direct, honest, engaging, and educational.

Essentially, it shows/tells your prospects why you are the strongest choice.

Examples include:

• Whitepapers, ebooks, and other downloadable content

• Live demos

• Blog posts

• Whiteboard animation videos

💡 Once your first-stage content grabs your prospects’ attention, your second-stage content should dive deeper into explaining how your company understands their pain points—and has the solutions they need to succeed.

⚒️ Make your life easier

Content creation is hard work, whether you are doing it on your own or have a team to help.

Automating your content process and creation will help you save time, maintain a consistent voice across channels, and scale your efforts.

📹 Content tool breakdown

Social Media Examiner’s new guide breaks down the content creation process, including tools to help at every stage:

• Content management system (CMS): Stores, organizes, and manages content, content assets, and metadata. Examples: WordPress, Wix, Airtable

• Project management tools: Manage collaboration, tasks, and deadlines. Examples: ClickUp, Trello, Asana

• Automation tools: Connect different apps and services, triggers automation. Examples: Zapier, Make

• Application programming interfaces (APIs): Allow direct communication between tools for tasks like transcribing audio, etc. Examples: Most SaaS providers offer APIs, which you can then connect to using Zapier or Make

• AI tools: Help with image creation, content writing, video editing, and more. Examples: ChatGPT (text), DALL-E (images), Fliki (video)

👉 If you want to know the tools I use and love, check out my video: The Ultimate Founder’s Guide: Apps, Desk Setup, and EDC Essentials

💡 Schedule a Discovery Session to see how we can accelerate your go-to-market and lead-generation strategy.

🦾 Website features that convert

Beautiful websites aren’t always designed with lead generation in mind.

Before you spend a fortune on a stunning website that resembles your biggest competitor’s, there are several methods you can use to determine whether it’s actually generating leads—or just sitting pretty.

Watch as I share a real-life example of a business that made the mistake of copying a website that doesn’t convert—and key methods you can use to evaluate website designs you love:

💡 Subscribe to my channel for more!

Briefly

🔎 Stuck on your headlines? Check out the best free analyzers, according to HubSpot

⚠️ The U.S. Surgeon General said he believes social media platforms should come with a warning label to protect young people from associated mental health risks

💰 Search Engine Journal explores which metrics matter the most in your PPC advertising campaigns

🤖 Not sure how to use AI in your business or where to start? See what consultants are telling their clients

📲 Sources say Apple is secretly planning to change its iPhone battery technology to make it easier to remove and replace

Up & Coming

Whether you have a social marketing team or not, check out Sprout Social’s insights on the team role that will probably be the most important someday—even though it’s not widely recognized yet.